There is this Japanese word we use, monozukuri, which means “if you want to build something, build it well.” We now talk about the concept of kotozukuri, which is the idea that if you want to build something, build it well but build it with purpose, try to do something for the customer, understand the customer’s needs. TDK is a materials and manufacturing company, driven fundamentally by quality. We very much understood the sensors and the importance of the software. Hartwell: Hopefully, there will be a beneficial relationship. How has InvenSense technology been leveraged in TDK’s smartphone and IoT businesses?
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“I am just going to push it and talk to it, and it just works.” With that expectation, what is it going to look like when the technologies just disappear into the background and we are more efficient and have better and safer experiences?ĮETE: In 2017, TDK made its sensor ambitions clear when it acquired InvenSense and its strong software team, well-versed in AI, predictive control, and analysis of movement.
It is the Siri button or the Ok Google button. My son, who is eight, looks at a keyboard sees only one button. It just becomes natural.Ĭoming back to the voice interface concept, the computer keyboard is 140 years old, if you go back to the time that typewriters were invented. So when I look at where I am trying to go, moving forward, it’s … how we make that technology just disappear into around us to where we are no longer surprised that technology worked or did something. The technology transcends and becomes transparent. , not only were they using a computer, but they were having such a good experience that the mum took a picture of them. four years before, neither of them would have been computer users. You literally had a 70-something and a four-something looking at something on an iPhone, and a 70-something and a four-something using a computer, and we had enabled that. One of my favorite memories was literally in a restaurant I watched a grandfather and his granddaughter looking at something on an iPhone. There, I was able to see the impact of making technology accessible to the masses and not having something that was just sort of esoteric, just for the geeks and just for the early adopters to really see. We are realizing that sensors are going to be the interface between the digital world and the real world. It seems so natural to us now, and we have the compute power behind that to interpret commands as simple as changing the music. Sensors gave them the ability to see the world and eventually to interact with the world. My first MEMS job was at Hewlett-Packard, and from there, it was, “What is a computer company going to do with sensors?” We were building these brains, and they were blind, deaf, and numb to what was going on in the world.
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Hartwell: For me, it has been looking at how sensors are going to be the driver for change.
What are the main achievements or determining decisions in your career? You also have over 40 worldwide patents on MEMS and sensor applications. So I would say old and honored.ĮETE: You have more than 25 years of experience in commercializing silicon MEMS and working on advanced sensors and actuators. It is a huge honor to be recognized by your peers for contributions moving the technology forward. I have watched a lot of people go off and do other things. I have been doing this literally since high school I have not deviated from the path. I still feel that MEMS is a new industry. Peter Hartwell: If I had to summarize in one word how I feel: old.
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